Paike - A brand specializing in quick-frozen Western-style baked desserts
Release time :
2024-04-03
Mousse cake, as a delicate and delicious dessert, is loved by a wide range of consumers. With the improvement of people's living standards and changes in consumption concepts, the potential of the dessert consumption market is continuously being unleashed, and the mousse cake market has broad prospects. Frozen baking technology has brought convenience to the storage and transportation of mousse cakes. Consumers have increasingly higher demands for the taste, appearance, and freshness of cakes, and mousse cakes, with their unique taste and exquisite appearance, can meet consumers' personalized needs. Consumers only need to take the product out of the frozen state and thaw it slightly before eating, without complicated preparation. The quality stability and consistent taste of frozen baked products make frozen mousse cakes more competitive in the market.
Ruahui Foods owns two main brands, "Shanwei" and "Paike." The Shanwei brand's main product line is pizza series; the Paike brand focuses on cake product series, mainly including 8-inch mousse series, self-service magic cube series, shaped cakes (such as teddy bear, heart-shaped, etc.), and cream puff series. The head of product development for the Paike brand has studied Western-style baking and pastry skills in countries such as Japan, France, Germany, and New Zealand.
Mousse cake, as a delicate and delicious dessert, is loved by many consumers. With the improvement of living standards and changes in consumption concepts, the potential of the dessert market continues to be released, and the mousse cake market has broad prospects. Frozen baking technology has brought convenience to the storage and transportation of mousse cakes. Consumers have increasingly higher demands for the cake's taste, appearance, and freshness. Mousse cakes, with their unique texture and exquisite appearance, can meet consumers' personalized needs. Consumers only need to take the product out of the frozen state and thaw it slightly before eating, without complicated preparation. Frozen baked products have high quality stability and consistent taste, making frozen mousse cakes more competitive in the market.
The expansion of online sales channels has also provided momentum for the development of the Paike cake market. Leveraging e-commerce platforms and social media platforms, Paike promotes and seeds products through major new media platforms such as Douyin, Xiaohongshu, and WeChat Channels. It also collaborates with influencers and hosts multiple product tasting and promotion events on platforms like Xiaohongshu and Douyin. Online corporate stores have been established on major e-commerce platforms, with sales increasing daily. The full-channel layout of online and offline sales gradually expands the brand's market share. The Paike mousse cake brand can more conveniently reach consumers and attract more customers through online promotion and promotional activities.
The development of frozen mousse cakes also faces some challenges, such as product quality, taste, and brand competition. To address these challenges, Paike continuously innovates products and conducts technical research and development to improve product quality and taste, meeting consumer demands and winning their favor.
Paike's frozen mousse cake product line is rich and diverse, with many categories. The main channels of distribution can be divided into two categories: online and offline. Online channels mainly include e-commerce platforms and social media platforms. Offline channels mainly include supermarkets, catering, beverage bars, coffee shops, and retail convenience stores. Paike's frozen mousse cake market uses a variety of channels, allowing customers to choose products suitable for their sales channels according to their own needs.
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2024-04-08
Ruihui Food
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